Terms

The short version: the free tools are free and come with no promises about outcomes, the paid file is a research document, and if it is not what you expected you get your money back.

Who you are dealing with

David Poole and Associates, 12 Impasse St Benoit, Cognac 16100, France. SIRET 78989173600025. VAT FR43789891736. Contact david@goingbeyondtheillusion.com.

The free tools

The buying triggers page, the social review and the website audit are free. They are produced partly by software and partly by an AI model reading a public web page, and neither is infallible. Treat the output as a considered opinion, not a fact. Nothing in them is a promise that your business will perform in any particular way.

The Marketing Intelligence File

What you buy is a research document about your market: the language your buyers use, what they are already paying for, and what to stop saying. It is research, not copywriting and not a done-for-you website. Price and delivery time are stated on the page where you buy it, and nowhere else.

Refunds

If the file is not what you expected, email david@goingbeyondtheillusion.com and ask for your money back. You do not have to argue your case.

Because the file is a digital product delivered to you, EU consumer law would normally let you waive your 14 day right of withdrawal at the point of purchase. We would rather not rely on that, so the refund above stands regardless.

What you may do with it

The file is for you and your business. Use everything in it in your own marketing. Do not resell it, publish it, or pass it to another coach as their own research.

Limits

We are not liable for business losses, lost profit, or decisions you take on the back of the research. Nothing here limits liability that cannot lawfully be limited.

Law

French law applies, and the French courts have jurisdiction. If you are a consumer, this does not remove the protections of your own country's law.

Last updated 28 September 2026